The herbs you burn. The moments you protect. The rituals you return to.
Ayurveda understood this 5,000 years ago. Ancient practitioners observed that specific botanical compounds produce measurable effects on the nervous system — citral for alertness, alpha-santalol for calm, patchoulol for sleep. Modern science has confirmed what they documented.
Ayurveda understood this 5,000 years ago. Ancient practitioners observed that specific botanical compounds produce measurable effects on the nervous system — citral for alertness, alpha-santalol for calm, patchoulol for sleep. Modern science has confirmed what they documented.
We started Moksae with one
belief:
calm isn't something you find
it's something you design.
belief:
calm isn't something you find
it's something you design.
Our job is translation:
Taking Ayurvedic intelligence and making it accessible, beautiful, and honest.
Science-Backed Calm
Every herb is chosen for its documented nervous system effect. Citral for alertness. Alpha-santalol for calm. Patchouli for sleep. Ancient observation, modern confirmation.
Design-Led Simplicity
Three to four herbs per blend. No filler, no synthetic fragrance, no charcoal. Calm is uncluttered — and so are we.
Intentional Living
Lighting a ritual stick is a deliberate pause — a signal to your nervous system that this moment is different. Small rituals. Real effects. Repeated until they become the architecture of a calmer life.
Rooted in Region
Ayurvedic herbs are products of specific terroir
— soil, climate, altitude.
Assam | Northeast India
High rainfall and acidic soil produce potent lemongrass and world-class tea. Both harvested by the same cooperatives, from the same land.
- Lemongrass (Bhustrina)
- (Camellia sinensis var. assamica)
Karnataka | Western Ghats
India's sandalwood heartland for over 2,000 years. Pepper grown on climbing vines through the forest understory.
- Sandalwood (Santalum album)
- Ceylon Cinnamon (Cinnamomum verum)
- Black Pepper (Piper nigrum)
West Bengal | Eastern India
Bengal's humidity and warmth produce some of the highest patchouli available. Lavender, adapted to monsoon cycles, delivers strong linalool content. Patchouli (Pogostemon cablin) Lavender (Lavandula angustifolia)
BUILT BY PEOPLE WHONEEDED IT FIRST
Moksae wasn't born from a market opportunity or trend analysis. It started with two people who burned out, slowed down, and realized that wellness shouldn't require choosing between authenticity and accessibility.
Deepanshu Mohan
Founder
Deepanshu burned out chasing growth. Ayurveda brought him back. Moksae was born from one question: What if wellness companies actually practiced what they sold?
Naman Kumar
Founder
Engineering precision meets ancient wisdom. Naman brings systems thinking to every supply chain decision because wellness only works when it's consistent, transparent, and built to last.
The Moksae Way
Operating principles that guide every decision
We trace every ingredient
Because when your brand is on the label, you need to know exactly what's inside. We work directly with farmers and distillers no mystery suppliers, no shortcuts.
We burn pure plants
A nine-herb Ayurvedic base with zero synthetic fragrances, zero fillers, and zero charcoal. Lower smoke, cleaner burn, and completely honest ingredients.
Handcrafted by artisans
We hand craft every stick using the expertise of traditional artisans with generations of experience. No machines, no shortcuts.
Design your own Calm
Most people don't need one ritual. They need different tools for different moments.
